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Joel Perlin H.S. Perlin Co., Inc.
PNG Member #391

Member Since 1988

Joel Perlin

President & Owner, H.S. Perlin Co., Inc.

Joel D. Perlin, owner and president of H.S. Perlin Co., Inc., is widely respected as an expert in the gold and rare coin trading markets and has provided his clients with informed and timely financial advice since he started in the family business at its inception in 1961.

Mr. Perlin combines his coin expertise with a keen insight into global economic factors affecting the precious metals trade, resulting in highly successful and lucrative gold investment market trading for his clients. He has been instrumental in developing personalized investment portfolios and collections using world traded gold coins, bullion gold, U.S. gold coins, and rare coins for high net worth investors, corporate pension plans, and private investors.

Along with advising his account holders, Mr. Perlin has consulted with managers of pensions and profit sharing plans, estate planners, attorneys, CPAs and tax advisors about the benefits of the 15% rule. For decades, he has created holdings based on this rule, which advocates for 15% of one’s net worth to be held in tangible gold coins as an appropriate diversification for growth and wealth preservation.

About H.S. Perlin Co., Inc.

Established in 1961, H.S. Perlin Co., Inc. has become a leader in providing the finest in gold investment consultation and brokerage services of physical gold products around the country. Our commitment to creating long-standing, trust-based client relationships has set us apart from other investing institutions.

H.S. Perlin Co., Inc. consults with clients to select the various physical gold products designed to meet the objectives created by and for the client. A personally designed gold coin program and strategy is the best approach to fostering your physical gold ownership.

Along with unmatched client service, our expert insight into the economic trends that affect the precious metals markets and investment potential has led H.S. Perlin Co., Inc. to become one of the most trusted and well-established companies in the industry.

Our Promise to You

We provide you with personalized customer service, which has been the cornerstone of our company since its founding, by:

  • Assisting you in creating a specific plan and strategy designed to meet your current and future financial needs.

  • Assisting you with all aspects of personal ownership of gold, precious metals, tangible assets, and rare coins.

  • Offering you ease of liquidity from your portfolio, when desired.

  • Guaranteeing you authenticity and quality for all of your gold and precious metal products.

We stand behind our promise to you; something we have been doing for over 50 years!

Why Buy Gold

Quite simply, “Gold Endures”, making this our philosophy of wealth preservation. We, at H.S. Perlin Co., Inc., have been recommending gold as a diversified asset for investment since the 1960s, back when gold was just $35 per ounce.

In today’s market, gold resides in a favorable environment as an investment that stands on its own. People seek gold as a reaction to the historical instability of financial institutions as well as the volatility of global paper currencies. In addition, global geopolitical and economic uncertainty further increases the potential for a rush toward gold, reinforcing its status as a safe haven for investors from all over the world.

Whether investors use an aggressive or conservative approach, gold can serve an important role in any portfolio. We believe there are seven reasons that support investing in gold, including:


We would be happy to schedule an initial complimentary meeting to discuss in detail these seven reasons and why we recommend you consider an investment in gold.

Personalized Investment Plans to Meet Your Needs

Since 1961, H.S. Perlin Co., Inc. has created tangible gold holdings for our clients. We are a firm focused on gaining your trust and satisfaction by personalizing investment plans to best fit your current and future financial circumstances. Our company was established based on the cornerstone of customer service, and our business has flourished through recommendations from satisfied clients. We pride ourselves in our long-standing client relationships, and we look forward to the opportunity to serve your gold investing needs. Whether you are located in Southern California or anywhere across the country, we would be happy to make your acquaintance and discuss how we can be of assistance!

H.S. Perlin Co., Inc.

H.S. Perlin Co., Inc.

H.S. Perlin Co., Inc.
1110 Silverado St.
La Jolla, CA 92037
H.S. Perlin Co., Inc.
1110 Silverado St.
La Jolla, CA 92037
Visit H.S. Perlin Co., Inc.

Specializing In

  • Gold Coins
  • Certified Gold Coins
  • Certified Gold Bars
  • Silver Coins
  • Certified Silver Coins
  • Silver Bars
  • Certified Silver Bars
  • Silver Rounds
  • Platinum Coins
  • Certified Platinum Coins
  • Certified Platinum Bars
  • IRA Precious Metals